Welcome to the Performance Marketing World Awards


Now Open for Entries
The inaugural UK Performance Marketing World Awards 2021 celebrate excellence in the fast-growing world of performance marketing. The Awards showcase the best performance marketing practices that have grown new audiences, new markets and world-class businesses.

The Performance Marketing World Awards have been created specifically to celebrate this rapidly growing industry. 
 
The awards are backed by Performance Marketing World, a sister brand to Campaign, an industry hub of the hottest trends, practices and case studies that will help marketers succeed in today’s fast-changing digital economy, in the UK, US and APAC. 

Be a part of these exciting new awards.
Note from the editor of Performance Marketing World

Welcome to the inaugural Performance Marketing Awards!

No one needs to be told that the last 12 to 18 months have been tough. The pandemic has impacted every aspect of life for everyone, all over the world. And while it has been a difficult year for most personally and professionally, we have also seen some incredible innovation.

Due to the changes in our physical freedoms, we’ve all been heavily immersed in the digital world and from that performance marketing has taken centre stage. But that very stage has been crowded and so only the most creative and innovative have been able to cut through the noise. And it is those we want to celebrate.

Necessity breeds innovation and a number of challenges have been put in front of marketers, but the result has been some incredible performances (see what I did there?).

But now is the time to shout about this success, put your best foot forward and enter an awards that will carry prestige throughout the industry globally. Let us champion your achievements and let the world know why you’re best in class.

I look forward to seeing all your incredible entries!

Yours sincerely,

Calum Di Lieto
Editor
PMW

General Information


Key Dates

Early Bird Deadline: Wednesday 7 July 

Standard Deadline: Wednesday 21 July

Shortlist: mid September

Winners Announced: November 2021

Entry Fees

Early Bird Entry Fee: £350+VAT per entry

Standard Entry Fee: £450+VAT per entry 
*Entries received after 21 July may incur a penalty

Eligibility

Entries should highlight work carried out within the UK between 1 March 2020 to 30 June 2021. 

Agencies and brands may submit entries on behalf of themselves or others and may enter any number of times. Please note that we have the right to publish your ‘executive summary’ piece in full should you be shortlisted. In the full submission, entrants may mark certain sensitive parts of their entry ‘not for publication’, provided such restrictions are not used unreasonably.

Categories


Brand of the Year
For a brand, organisation or multi-brand owning company that is leading the way in
performance marketing excellence. The winning entry should demonstrate how the brand
has deployed performance marketing tech and techniques to understand customer needs,
learn from their behaviours to target them at the right time and drive effective actions and
conversion for measurable business benefits. Entrants will be expected to provide evidence
of how the brand has increased sales and built bigger businesses through performance
marketing brilliance.

 

Performance Pioneer
This award will celebrate the talented individuals that are leading the charge and creating
great performance marketing campaigns, using smart technology and techniques, that
delight and engage customers and drive effective conversions for measurable business
growth. Entries are welcome from brand, agencies and tech partners.

 

One to watch
This award honours the emerging new talents in an industry being revolutionised by
customer-obsessed clients, disruptive thinkers and game-changing tech. We are looking for

individuals who can demonstrate exceptional skill and ambition, and whose personal
endeavours, whether creative or tech focused, have begun to make their mark.

 

Team of the Year
This category will focus on a team in a business or agency deploying fresh approaches to
customer conversion and retention. Teams will be judged on specific campaigns’
performance or a body of work. Entries should demonstrate conversions achieved or
customer actions delivered, which have had a measurable impact on their Brand or
customers’ businesses. Entries can be from Brands, agencies or tech providers.

 

Performance Marketing Agency of the Year
This award celebrates the very best performance marketing agency who has evidence of
financial success, client retention and acquisition, collective creativity and deep
understanding of marketing technologies, business and talent base and who has produced
outstanding results for their clients. Entries must be accompanied by evidence of client ROI
and testimonials.

Teams will be commended for their dedication to dedication to diversity within their agency
and/or wider industry.

Initial entry can be up to 2 sides of A4.

 

Data and Insights
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful data-led strategy. Judges will be looking for entries that clearly
explain the strategy’s objectives and quantify the value of the data-led strategy to the
business or client along with any other results and effectiveness measures of success.

 

Direct to Consumer
This category recognises a campaign that drives effective customer conversions and/or
actions. Judges will be looking for entries that demonstrate how the campaign or work was
planned and delivered, as well as describing any technologies that made a difference.
Entries must also make clear the campaign’s objectives and the results achieved.

 

Growth Marketing
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful growth marketing strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, audience acquisition, engagement and retention
targets, and quantify the value of the growth marketing strategy to the business or client
along with any other results and effectiveness measures of success.

 

Integrated
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a marketing strategy across multiple channels. Judges will be looking for
entries that span at least two channels and explain the strategy’s objectives, audience and
sales targets. Entries should also quantify the value of the integrated marketing strategy to
the business or client along with any other results and effectiveness measures of success.

 

Lead Generation
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful high-quality leads strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform
utilised, content or offer, and quantify the value of leads to the business or client along with
any other results and effectiveness measures of success.

 

Marketing Innovation
This category recognises a campaign that has met a brand or client’s marketing objective by
implementing creative strategies through out-of-the-box thinking. Judges will be looking for
entries that explain why the strategy was chosen, its objectives and the impact it had on the
overall performance.

 

Paid Content Marketing
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful paid content marketing strategy. Judges will be looking for entries
that clearly explain the strategy’s objectives, target audience, and content plan, and quantify
the value of the content and distribution strategy to the business or client along with any
other results and effectiveness measures of success.

 

Paid Search
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful bidding strategy. Judges will be looking for entries that explain the
strategy’s objectives, ROI, budget allocation, platform utilised, target audience, and quantify
the value of the campaign to the business or client with results and effectiveness measures
of success.

 

Paid Social
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful paid social media strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, ROI, platform utilised, target audience, budget
allocation and quantify the value of the social strategy to the business or client along with
any other results and effectiveness measures of success.

 

Programmatic Advertising
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful ad buying strategy. Judges will be looking for entries that clearly
explain the strategy’s objectives, target audience, inventory used, and quantify the value of
the programmatic ad strategy to the business or client along with any other results and
effectiveness measures of success.

 

Purpose
This category recognises a campaign that raise awareness or positive sentiment towards a
cause / issue, and / or help shift culture, change behaviour or drive actions. Judges will be
looking for entries that have identified a specific audience need and created a piece of work
that improves social, environmental and economic outcomes through the use of performance
marketing techniques and / or technology.

 

Social Commerce
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful social commerce strategy. Judges will be looking for entries that
explain clearly the strategy’s objectives, audience and sales targets, and quantify the value
of the social commerce strategy to the business or client along with any other results and
effectiveness measures of success.

 

These categories recognise campaigns that drive effective customer conversions and/or
actions across nine industry sectors. The judges will be looking for work that demonstrates:
- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the planning phases of the campaign
- The execution and its effectiveness in delivering results for the brand

 

Automotive
Consumer Goods
Financial and Legal
Gaming and Esports
Healthcare
Media and Entertainment
Retail
Services and Utilities
Charity
This award is chosen by the judges from all of the winning campaigns, who in their opinion
stands out above the rest. This category cannot be entered directly.

 

Here's why you should enter



Striving for award-winning work creates huge additional value for clients.
We believe that proper, transparent collaboration is critical to great work. When everyone thinks they may be creating award-winning work, and the conversations are conducted transparently and purely in the best interest of the work, you get much, much more physical and mental support all round. That makes the work even better, and the easier the entry is to write.
Writing awards creates case studies.
During the awards process you are properly running the rule over your work (you quickly know which projects are potential winners). As you analyse and review your projects it allows you to craft that information into case studies for new and potential clients. So it’s time that’s well invested. 

Winning awards make clients famous.
A famous client is a happy client, likely to stay with you for a little bit longer. It also provides a platform for future partners to promote your company and talent. 

Winners don’t win without proving strong results and business value.
Awards have to recognise work that delivered measurable business return for clients. Each partnership is unique and each client has their own requirements. Judges will reward proper, valuable returns.

Momentum matters.
Win or lose, being involved or just being shortlisted puts big smiles on people's faces. Good work always requires hard work, and entering will let your employees know you recognise and value those efforts.

How to enter



Download our Entry Kit it has all the information you need to get involved. From our categories and criteria to key dates

Register your entry using our dedicated entry platform. Remember to use the criteria in our entry kit to perfect your entry - Maybe you have some images to submit?.


Remember to submit your entry by the required deadline. You will be able to find these at the general information section of the site and the dedicated entry kit

Judges


The Performance Marketing World Awards matter because they are judged by the toughest critics, your peers. Our expert judging panels are made up of leaders from across marketing industries and we pride ourselves on our rigorous and objective judging process.

Nominations to get involved are welcome from across the industry, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Our aim is to give as many diverse voices (women, BAME, LGBTQ+, different ages / seniority, people with disabilities) a chance to determine the results of this industry-leading event.

Partnership Opportunities


The Performance Marketing World Awards offer you the chance to align your business with the people, teams and companies that are leading the way in the performance marketing sector. 

As a marketing and business development opportunity, the Awards offer you the chance to promote your products and services to our audience. Build your brand at our events, whether in person or digitally, in our marketing campaigns as well as the awards website. 

Please get in contact and we can build a bespoke package to delivery any business objective, please contact James Butters @ [email protected] or 020 8267 8290.

We look forward to hearing from you.