Data and Insights
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful data-led strategy. Judges will be looking for entries that clearly
explain the strategy’s objectives and quantify the value of the data-led strategy to the
business or client along with any other results and effectiveness measures of success.
Direct to Consumer
This category recognises a campaign that drives effective customer conversions and/or
actions. Judges will be looking for entries that demonstrate how the campaign or work was
planned and delivered, as well as describing any technologies that made a difference.
Entries must also make clear the campaign’s objectives and the results achieved.
EMEA CAMPAIGN
This category is open to all entrants and rewards a company for its campaign that reached audiences across the EMEA region. To be eligible for this category your campaign should include at least two countries within the EMEA region. Entries should demonstrate how the campaign or work was planned and delivered and the impact had on the overall performance.
Growth Marketing
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful growth marketing strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, audience acquisition, engagement and retention
targets, and quantify the value of the growth marketing strategy to the business or client
along with any other results and effectiveness measures of success.
Integrated
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a marketing strategy across multiple channels. Judges will be looking for
entries that span at least two channels and explain the strategy’s objectives, audience and
sales targets. Entries should also quantify the value of the integrated marketing strategy to
the business or client along with any other results and effectiveness measures of success.
Lead Generation
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful high-quality leads strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform
utilised, content or offer, and quantify the value of leads to the business or client along with
any other results and effectiveness measures of success.
Marketing Innovation
This category recognises a campaign that has met a brand or client’s marketing objective by
implementing creative strategies through out-of-the-box thinking. Judges will be looking for
entries that explain why the strategy was chosen, its objectives and the impact it had on the
overall performance.
Paid Content Marketing
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful paid content marketing strategy. Judges will be looking for entries
that clearly explain the strategy’s objectives, target audience, and content plan, and quantify
the value of the content and distribution strategy to the business or client along with any
other results and effectiveness measures of success.
Paid Search
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful bidding strategy. Judges will be looking for entries that explain the
strategy’s objectives, ROI, budget allocation, platform utilised, target audience, and quantify
the value of the campaign to the business or client with results and effectiveness measures
of success.
Paid Social
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful paid social media strategy. Judges will be looking for entries that
clearly explain the strategy’s objectives, ROI, platform utilised, target audience, budget
allocation and quantify the value of the social strategy to the business or client along with
any other results and effectiveness measures of success.
PARTNERSHIP MARKETING
This category recognises a campaign that successfully delivers new audiences, leads, revenue or brand awareness. Judges will be looking for entries that clearly explain the objectives, target audience, channels, partners and platforms chosen. In your entry, please quantify the partnership marketing strategy to the business or client along with any other results and effectiveness measures of success.
Programmatic Advertising
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful ad buying strategy. Judges will be looking for entries that clearly
explain the strategy’s objectives, target audience, inventory used, and quantify the value of
the programmatic ad strategy to the business or client along with any other results and
effectiveness measures of success.
Purpose
This category recognises a campaign that raise awareness or positive sentiment towards a
cause / issue, and / or help shift culture, change behaviour or drive actions. Judges will be
looking for entries that have identified a specific audience need and created a piece of work
that improves social, environmental and economic outcomes through the use of performance
marketing techniques and / or technology.
Social Commerce
This category recognises a campaign that has met a brand or client’s marketing objectives
by delivering a successful social commerce strategy. Judges will be looking for entries that
explain clearly the strategy’s objectives, audience and sales targets, and quantify the value
of the social commerce strategy to the business or client along with any other results and
effectiveness measures of success.
